Canon Solutions America

Marketing Specialist -LFS

US-IL-Itasca
3 weeks ago
Job ID
14680
Category
Marketing - Product Management

Overview

Canon Solutions America is seeking a Product Marketing Specialist to support Large Format Solutions product management & marketing initiatives, including content creation activities to support lead generation and sales force efficiency for the US market. This position will develop, execute, manage, measure and optimize digital marketing campaigns and programs including the development of underlying content required to increase prospect engagement and drive product value proposition to successful lead development initiatives.

This position will also be responsible for working with our Product Manager(s) to strategize, plan, and implement integrated marketing plans across the portfolio that include branding, collateral, digital marketing and thought leadership activities throughout the year for new product launches, Dealer channel marketing support, promotions and vertical market development.

 

Canon Solutions America offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, profit sharing, educational assistance, recognition programs, vacation, and much more!

Responsibilities

Responsibilities (include but are not limited to):

  • Develop marketing campaign content including: website content, 3rd party ads, email campaigns and landing pages, case studies and marketing collateral that promote the Large Format portfolio value propositions, for both direct and dealer sales channels
  • Grow new leads, by converting site traffic through calls-to-action, landing pages, thought leadership, educational content and email campaigns and trade-shows.
  • Develop and manage project plans, drive content deliverables, and see programs and campaigns through to completion.
  • Coordinate with stake holders for timely approvals /execution of content development, email campaigns and lead nurturing programs.
  • Perform day-to-day marketing activities including, but not limited to, crafting messaging/copywriting, email campaign design, editing, testing, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
  • Work with internal and external web development resources to drive SEO/SEM strategies and tactics.

Qualifications

Must Have Skills:

  • Bachelor's Degree
  • Overall experience of at least 3-5 years in a B2B marketing role, with hands on experience creating content including: website content, 3rd party ads, email campaigns and landing pages, case studies and marketing collateral
  • Familiarity with best practices for email creative and templates, segmentation, dynamic content, landing pages, calls-to-action, and testing methodologies
  • Experience in Lead Generation, Nurturing, and Scoring
  • Ability to craft attention-grabbing copy focusing on business value

Professional Skills:

  • Outstanding writing, editing, proofreading, grammar, spelling and punctuation skills
  • Self-motivated with the ability to operate independently and with minimal supervision
  • Excellent Project Management skills to meet deadlines, manage multiple campaigns, and track details effectively and efficiently
  • Ability to communicate with individuals at all levels in the company in an articulate, professional manner
  • Strong interpersonal skills and ability to work well with other team members
  • Proactive, inquiring, analytic, energetic personality that is driven to deliver quantifiable results

 

Canon Solutions America, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristics protected by law.

 

EOE Minorities/Females/Individuals with Disabilities/Protected Veterans

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